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To be honest, we’ve all done it; we’ve all used translation tools online when we’ve needed to quickly translate something into another language. And there is nothing wrong with that.
It’s easy – all you need to do is type into Google your word or sentence, and wait for the translation tool to work its magic. It’s a miracle when it actually works sometimes, and you get the right translation back, but as you have probably already experienced, the meaning of your word or sentence can sometimes be totally wrong.
How can it go so wrong?
When sports brand Nike wanted to release its special edition air force 1 shoe for the Chinese New Year, they decided that the shoe could be customised with the characters 發 (‘fa’) and 福 (‘fu’) on the heel. The idea was good, as the first means “prosperity” and the second “luck”. But if you put the shoes side by side, together the words mean “Get fat”.
It’s an unlucky (but common) mistake that can cost your company a lot of money (and embarrassment of course!)
Professional translation for businesses
When it comes to professional content, you can’t just rely on a random, gist translation. It’s all about your credibility. Some of the free translation tools can propose different words under different circumstances, and all you need to do is pick the right one.
But can you imagine if you were to try and translate an entire website, or your communication support in this way? You’d spend so much time searching for the right word, and you’d still be unsure on the quality.
A lot of these free online tools are not setup to handle non-standard or rare languages either. What’s more, there are questions around security – when you choose to use an online translation tool, you also take the risk of exposing your business content on public internet too, as most of them are not private sites.
A tailored translation
All of your communication and marketing support is likely to contain terms and names that are specific to your business. These phrases can’t be translated by an online tool as there is likely to be no foreign language equivalent. At E-ging Solution, we make sure we provide you the most suitable translation for your needs, no matter what content you need translating, or which business sector you are in.
Do be aware of the fact that these tools are free, and as they saying goes – you get what you pay for. It’s a compromise you don’t want to make when it comes to the quality, reputation and security of your business.
