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Which country should you try and tap into first? Which will be the most appropriate and worthwhile for your sector?
Given that Japan is one of the world’s largest economies, we take a look at this East-Asian economic powerhouse and reasons why you should be doing business in Japan.
Global business in Japan
Home to some of the world’s largest corporations, boasting a range of globally recognised and respected brands, Japan is seen as a western-style economy surrounded by emerging markets. Around 450 British companies currently operate in Japan, and visible high-street names include Lush, Topshop, Burberry, HSBC, GlaxoSmithKline and Rolls-Royce.
As the 3rd largest economy in the world, Japan remains a strong player in international business and a world economic superpower that shouldn’t be ignored.
There are plenty of business opportunities in Japan across a range of industries, including manufacturing, consumer goods, high-tech and software, life sciences and energy.
Taking app companies to new markets
When technology company Appszoom wanted to reach their world-wide customer base, they came to us forlocalisation. We translated their website into several languages, including Japanese, and as a result, they’ve seen increased web traffic.
