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Based on interviews across multiple industries, new research from Common Sense Advisory links translation to the bigger picture of international business and outlines steps for building sustainable globalization strategies.
Based on 50 interviews with individuals working at global companies, a new
report by Common Sense Advisory, “How to Excel as a Globalization Champion,”
provides specific strategies and tactics for eliminating roadblocks that
prevent firms from integrating globalization as a business process
enterprise-wide. The report describes how localization and translation managers
from several industry sectors, including clean energy, consumer, insurance,
life sciences, manufacturing, retail, software, telecommunications, and
transportation, set up and promote their international initiatives. It also
highlights the tactics they use to overcome internal opposition. The report
reveals the underlying reasons for the disconnect between upper-level support
for global expansion and the actual work required to make it a reality. It also
outlines the six steps required to build and maintain sustainable globalization
strategies.
Demand for localized products around the world is exploding. “Consumers in
emerging markets are now more adamant about local requirements in their role as
the engine of growth for many companies around the globe. However, our research
clearly demonstrates that hiring a translation manager is not enough to meet
their growing needs. Businesses require an internal globalization champion in
order to increase and sustain international revenue,” comments report lead
analyst Rebecca Ray.
The 36-page report includes:
· How to link translation, localization, and language services to the bigger
picture of international business to ensure sustainable executive support for
funding and staff
· Results of 50 interviews with globalization champions that identify how they
establish their initiatives, the challenges they face, and the degree to which
they have been successful
· Four causes for the disconnect between upper-level support for global
expansion and the actual work required to make it a reality, along with the
tactics to get around it
· Six steps required to build and maintain a globalization strategy
· Four pillars of successful evangelization programs
“In today’s economic climate, worldwide revenue is more important than ever for
diversification,” adds Ray. “At the same time, many view international
expansion as complicated and full of risk. This report outlines the steps that
any organization can follow to lessen exposure to the rest of their business
operations as they go global.”
