Grow A Pool of New Customers with Website Translation
Like most business professionals you probably check your website trends and stats routinely, observing fluctuations based on your industry’s activity. At times, it may seem like all you can do is figure out which way the wind is blowing. Are you seeing growth in global market share? Is it enough? If your target market(s) requires it, it might be time to talk about effective content marketing and translation.
Owners and CEOs who work closely with their marketing department understand one key element: Sales. Strong sales fuel the engine that keeps a business moving forward, enabling it to stay in production, creating more saleable goods and jobs and impacting its local community. One of the best ways to create more business is to market effectively and consistently.
But how do you do that and identify your next field of customers and prospects? By studying the data. You already know your customers are online, performing web searches every day. Are you catering to them? Speak to them in THEIR language by providing professionally translated web content. Your website never sleeps, which makes website translation a powerful tool for attracting global consumers to your brand 24/7. More visitors means more profits!
Let’s have a look at some of the most searched terms and why they’re important.
Learn from the Lightning
You may find it shocking but the five most searched terms in first quarter 2016 are:
Weather
Translate
Maps
News
Calculator
“Weather”?
Yes. With over 45 Million searches per MONTH, we think it should matter to you and here’s why.
A visit to weather.com renders a lot of information, if you take a closer look:
1.This webpage is translated into 37 languages. That’s not so viewers can figure out if they’ll get wet in all those languages, it’s so those who pay the bills (the advertisers) can reach their customers and prospects.
2.There is as much advertising on this site as weather forecasts. Viewers click through to advertising at an astounding rate IF it applies to them. A great part of ensuring it DOES is translation.
3.Clicking through several of the videos will show you some English-speaking Advertising. These are followed by video content in the language of the page.
Weather.com can’t change the weather but they can capitalize on its popularity as a search term.
Let it Rain on YOU
Just like speaking to your customers and prospects, the decision to use website translation services is completely up to you. But keep in mind, that with an ever-expanding group of global customers who speak English as a second language, spending time speaking to them in their language communicates more than just your company information. Translating both web content and keywords into multiple languages speaks directly to those performing searches in those languages. It says, “You’re welcome here. We do business with you here. How can we help you?” All the things your customers and prospects want to hear.
Think Like Your Customer
Growing your business often requires nurturing and growing your next audience by THINKING like them. They won’t all be buyers but spending time to influence, educate and nurture them through website translation can create your next growth phase.
Is your competition doing it? Does it matter? Do yourself a favor and THINK like your customer, not your competition. Beating your competitor to your next audience puts you in a position to be the first to harvest the fruits of your efforts. Effective website translation and marketing in multiple languages with smart, savvy localized translation speaks to customers where they are. At Eging Translation Services, we use only native-speaking translators who understand trends and communication nuances in their cultures. Our clients are capitalizing on these unique qualities of communication and business understanding.
Show your current customers and prospects how welcome they are to do business with you through website localization and translation, and in turn- grow your global market presence!